Bespoke web design for established UK service firms
Your website should generate enquiries, not just exist.
Most agency websites look polished but don't convert. LeadBuilt combines commercial strategy, clear copy, custom code, and proper measurement in one fixed-scope build.
Takes ~3 minutes. Response within one working day. No obligation.
No purchased themes
Every site is hand-coded for your commercial objective.
Measured from day one
Consent-aware analytics so you know exactly what's working.
UK-based, founder-led
Taylor leads strategy, messaging, and final quality. No handoffs.
Your website either clarifies the next step, or hides it behind clutter.
The real problem
Most websites don't have a design problem. They have a decision problem.
Visitors land on your site and can't immediately understand what you do, who it's for, or what to do next. When those answers are hidden behind vague copy and awkward structure, you're not losing visitors. You're losing customers.
"The pain of losing a qualified enquiry is psychologically twice as powerful as the pleasure of gaining one." — Kahneman, on Loss Aversion
53%
of visitors leave if a site takes over 3 seconds to load
75%
of users judge credibility based on website design alone
88%
less likely to return after a bad website experience
What we do
Three services. One outcome: better enquiries.
Bespoke web design
Custom-coded websites planned around your buyers, services, and commercial goals. No templates. No page builders.
From £3,500 →
Search growth
Ongoing SEO for websites where we control the technical foundation. Evidence-driven, not guesswork-driven.
From £750/month →
Website care
Hosting, monitoring, and support without plugin chaos or surprise maintenance bills.
From £59/month →How we're different
Designed once. Measured continuously.
Built clearly
The sitemap, message, and conversion journey are approved before development begins. You know exactly what you're getting and why.
Instrumented properly
Every build is prepared for search, behavioural, and conversion measurement, so you know what's working from day one.
Improved from evidence
Ongoing clients receive controlled updates based on real search and user behaviour, not guesswork, not vibes.
Transparent pricing
No hidden costs. No open-ended billing.
LeadBuilt Core
£3,500
For smaller, established service firms with a simple proposition.
Includes
- Commercial discovery
- Up to five pages
- One visual direction
- Bespoke responsive design
- Bespoke-coded implementation
- Editing and restructuring supplied copy
- One primary enquiry journey
- Technical SEO foundation
- Analytics-ready implementation
- Contact form and spam protection
- Two revision rounds
- 30-day defect warranty
Excludes
- Full copywriting
- Blog or resource centre
- Complex migration
- Advanced CRM logic
- Interactive tools
- Ecommerce
- Memberships
Approximately three to four weeks from content approval
LeadBuilt Growth
£5,500
The primary offer — copy developed from customer interviews, CRM integration, landing pages, and a post-launch data review.
Includes
- Everything in Core
- Up to ten core pages
- Copy developed from a recorded customer interview
- Messaging and value-proposition work
- Case-study and insights content types
- CRM and scheduling integration
- Up to 25 mapped redirects
- Two conversion-focused landing pages
- GA4, GSC and PostHog-ready event architecture
- 30-day post-launch data review
Excludes
- Full copywriting for all pages
- Complex migration
- Interactive tools
- Ecommerce
- Memberships
Approximately four to six weeks
LeadBuilt Demand
From £8,500
For established businesses investing in organic acquisition — search-led architecture, interactive tools, and a 90-day review.
Includes
- Everything in Growth
- Up to 18 launch pages
- Search and competitor research
- Search-led information architecture
- Multiple commercial landing pages
- One interactive calculator, assessment or lead tool
- Advanced integrations
- Larger content migration
- 90-day search and conversion review
Excludes
- Ecommerce
- Memberships
- Marketplace functionality
Approximately six to eight weeks
How it works
A controlled process without months of agency theatre.
Qualify
You provide the commercial context, budget, and desired outcome. We confirm whether LeadBuilt is the right fit.
Plan
LeadBuilt defines the message, sitemap, conversion journey, and fixed scope, before a single line of code is written.
Approve
Copy and homepage direction are approved before full development. You see what you're getting.
Build
The website is bespoke-coded, integrated, and tested across devices, browsers, and accessibility standards.
Launch
Redirects, forms, tracking, and search systems are verified. Final payment is collected before DNS changes.
Improve
Ongoing work is prioritised using real evidence, search data, user behaviour, and conversion metrics.
Who you work with
Direct founder involvement. Not a handoff between three departments.
LeadBuilt is founded by Taylor Wheeler, 10+ years building websites for UK service businesses, long before AI tools existed. That experience means Taylor understands what actually converts, not just what looks good. One person accountable for strategy, messaging, and final quality. Every time.
Today that experience is paired with modern development tooling that accelerates delivery without sacrificing quality. The result: bespoke websites delivered faster, measured properly, and improved from evidence, not guesswork.
About LeadBuilt →Straight answers to the questions you actually have.
How much does a website cost?
A LeadBuilt website starts at £3,500 for Core. Most clients choose Growth at £5,500. We also offer a Website Blueprint at £295, a paid planning session that gives you a clear recommendation before you commit. The Blueprint fee is credited against any website commissioned within 30 days.
Is this a template or a bespoke build?
Bespoke-coded. Every time. No purchased themes. No page builders. No bloated plugin stacks. You get a hand-coded website built specifically for your commercial objective, and you own the finished code after full payment.
How long does a project take?
Core: 3–4 weeks after content approval. Growth: 4–6 weeks. Demand: 6–8 weeks. Client delays pause the schedule. We don't rush quality, and we don't drag out timelines.
Do you write the content?
Core includes editing and restructuring supplied copy. Growth and Demand include copywriting developed from a recorded customer interview, so the words reflect how your actual customers think and speak.
Is SEO included?
Every build includes a technical SEO foundation: crawlable structure, correct metadata, fast performance, and clean semantic HTML. Ongoing SEO is available through Growth Loop (£750/month) and Demand Loop (£1,500/month).
Can you guarantee rankings?
No. We don't make ranking guarantees and recommend avoiding anyone who does. Search is competitive and controlled by algorithms LeadBuilt doesn't own. We build technically sound foundations, improve based on evidence, and report honestly.
What happens after launch?
We recommend LeadBuilt Care (£59/month) for hosting, security, and monitoring. Growth Loop and Demand Loop are available for continuous search and conversion improvement. Or you can take the code and host it yourself, you own it.
What's your background?
Taylor Wheeler has been building websites for UK businesses for over 10 years, from the early days of hand-coded HTML through to modern frameworks and tooling. That experience, combined with efficient internal development systems, means LeadBuilt delivers bespoke websites faster without cutting corners on strategy, copy, or quality.
How are payments structured?
Projects up to £5,000: 50% deposit, 50% before launch. Larger projects: 40% to begin, 30% after content approval, 30% before launch. No work starts without payment. Final payment collected before DNS changes.
Make the website commercially useful.
Tell us what the business sells, what the current website is failing to do, and what a successful project would change. You'll receive a fixed-scope recommendation within one working day. No obligation.
Takes around three minutes. Response within one working day. £295 credited against any website commissioned within 30 days.