Pricing
Clear website pricing, scope and payment terms.
No hidden costs. No open-ended billing. No surprises.
Start with a plan
Website Blueprint
£295
A directly purchasable planning product: 60-minute recorded strategy meeting, current-site review, target customer summary, recommended sitemap, conversion structure, and fixed-scope proposal — delivered within two working days.
Credited against a LeadBuilt website commissioned within 30 days.
Website packages
LeadBuilt Core
£3,500
For smaller, established service firms with a simple proposition.
Includes
- Commercial discovery
- Up to five pages
- One visual direction
- Bespoke responsive design
- Bespoke-coded implementation
- Editing and restructuring supplied copy
- One primary enquiry journey
- Technical SEO foundation
- Analytics-ready implementation
- Contact form and spam protection
- Two revision rounds
- 30-day defect warranty
Excludes
- Full copywriting
- Blog or resource centre
- Complex migration
- Advanced CRM logic
- Interactive tools
- Ecommerce
- Memberships
Approximately three to four weeks from content approval
LeadBuilt Growth
£5,500
The primary offer — copy developed from customer interviews, CRM integration, landing pages, and a post-launch data review.
Includes
- Everything in Core
- Up to ten core pages
- Copy developed from a recorded customer interview
- Messaging and value-proposition work
- Case-study and insights content types
- CRM and scheduling integration
- Up to 25 mapped redirects
- Two conversion-focused landing pages
- GA4, GSC and PostHog-ready event architecture
- 30-day post-launch data review
Excludes
- Full copywriting for all pages
- Complex migration
- Interactive tools
- Ecommerce
- Memberships
Approximately four to six weeks
LeadBuilt Demand
From £8,500
For established businesses investing in organic acquisition — search-led architecture, interactive tools, and a 90-day review.
Includes
- Everything in Growth
- Up to 18 launch pages
- Search and competitor research
- Search-led information architecture
- Multiple commercial landing pages
- One interactive calculator, assessment or lead tool
- Advanced integrations
- Larger content migration
- 90-day search and conversion review
Excludes
- Ecommerce
- Memberships
- Marketplace functionality
Approximately six to eight weeks
Website care
LeadBuilt Care
£59/month
or £590/year
- ✓ Managed hosting
- ✓ SSL
- ✓ Backups
- ✓ Uptime and form monitoring
- ✓ Dependency updates
- ✓ Security checks
- ✓ Monthly performance check
- ✓ Email support
LeadBuilt Care+
£149/month
or £1,490/year
- ✓ Everything in Care
- ✓ Up to 60 minutes of minor updates each month
- ✓ Priority support
- ✓ Quarterly conversion review
- ✓ Basic monthly analytics summary
Search growth
LeadBuilt Growth Loop
£750/month
SEO and conversion improvement for LeadBuilt websites — one significant page creation or improvement per month with human-approved recommendations.
- ✓ Care included
- ✓ GA4, GSC and PostHog analysis
- ✓ Technical search monitoring
- ✓ Search opportunity identification
- ✓ One significant page creation or improvement per month
- ✓ Internal linking
- ✓ Search snippet improvements
- ✓ Quarterly conversion review
- ✓ Human-approved recommendations
Minimum 6-month term
LeadBuilt Demand Loop
£1,500/month
Everything in Growth Loop plus two major improvements per month, digital PR, and more advanced reporting.
- ✓ Everything in Growth Loop
- ✓ Two major page or content improvements per month
- ✓ More extensive search-gap work
- ✓ Original data or linkable asset planning
- ✓ Digital PR and outreach
- ✓ Conversion journey improvements
- ✓ Monthly strategy call
- ✓ More advanced reporting
Minimum 6-month term
Additional work
Hourly rate
£95/hour
Half day
£350
Full day
£650
Payment and terms
Payment schedule (projects up to £5,000)
50% deposit after proposal acceptance. 50% after final approval and before launch.
Payment schedule (projects over £5,000)
40% to begin, 30% after design and content approval, 30% before launch.
Scope changes
Changes to approved scope require a change request and may affect the timeline and cost.
Third-party costs
Domain registration, stock photography, premium plugins and third-party subscriptions are billed separately.
VAT
LeadBuilt is not currently VAT registered. All prices are as shown.
Cancellation and postponement
Work completed before cancellation is billable. Deposits are non-refundable once work has begun. Projects can be postponed for up to 90 days. See our Terms for full details.